Michael Kors is opening a new chapter in the world of fragrance, and it’s a two-part story. The fashion brand is launching its first-ever men’s fragrance, as well as an all-new women’s fragrance – both simply named Michael Kors Pour Femme and Michael Kors Pour Homme.
Do you use Google News? You can follow your favorite media. Follow Fashionotography on Google News, by RSS or on Flipboard.
This exciting launch marks a significant shift for Michael Kors Beauty. Partnering with Italian manufacturer EuroItalia, the brand aims to elevate its fragrance offerings with a focus on global appeal and a touch of signature Kors glamour.
“They’re about strength and sensuality and sophistication,” Michael Kors himself said of the fragrances. “The scents are both glamorous and very modern with notes of patchouli, bergamot, sage, and of course, jasmine. It couldn’t be a signature Michael Kors fragrance without jasmine.”
Indeed, the fragrance profiles for both Pour Femme and Pour Homme seem to embody the essence of the Michael Kors brand. The women’s fragrance is a captivating blend. Fresh mandarin and pink peppercorn mingle with the elegance of jasmine and rose, all over a base of musky warmth with hints of patchouli and vanilla.
For men, a burst of bergamot and pink peppercorn gives way to a heart of lavender and marine notes for a fresh and aromatic experience. The base is anchored by classic notes of vetiver and patchouli, with a touch of gray amber for added depth.
The luxurious feel extends to the packaging. Both fragrances are housed in sleek, geometric flacons with a signature touch: chain link hardware in yellow gold for the women’s fragrance and silver for the men’s. Both women’s and men’s fragrances will be available in three sizes: 100ml, 50ml and 30ml. Scented shower gels and body lotions will accompany the fragrances, while the men’s range will also include a deodorant stick.
Launching in Italy in May, Michael Kors Pour Femme and Pour Homme will roll out in Europe, the United States, South America and Australia by the end of August. The rest of the world, including duty-free channels, will follow within a year. The brand is targeting a significant presence of 5,000 doors worldwide in the first year, supported by a robust marketing campaign featuring supermodels Irina Shayk and Jon Kortajarena, who embody the adventurous spirit of the Michael Kors clientele. Photographed by Lachlan Bailey and directed by Minka Farthing-Kohl, the campaign captures the essence of the fragrances through captivating visuals and a short video.
With a focus on digital and traditional media, as well as in-store activations, Michael Kors is setting the stage for a successful launch. The brand expects the two fragrances to generate significant sales by the end of 2024.
Read more: Dahyun of Twice sparkles as Michael Kors’ newest global ambassador
