Enthralling the global fashion stage, Michael Kors recently unveiled Dahyun from the internationally acclaimed music group Twice, as its newest global brand ambassador.
“Introducing Dahyun, member of the global group Twice, as our newest global brand ambassador“, said the Capri Holdings-owned company via an Instagram post.
Dahyun‘s association with the brand has been blooming over several seasons, where she graced the audience at both the Spring/Summer and Fall/Winter 2023 Michael Kors Collection runway shows during the illustrious New York Fashion Week.
In a study conducted by ListenFirst, a premier social media analytics platform, Michael Kors secured the coveted first position in social engagement during the NYFW 2022. This accolade was, in part, a testament to Dahyun’s magnetic appeal, which was evidenced by a top-rated Instagram post that featured her arrival at the runway show, amassing a staggering 639,196 engagements.
Dahyun has been illuminating the music landscape since 2015, as part of Twice, a nine-member South Korean girl group formed under JYP Entertainment. The band’s lineup includes Nayeon, Jeongyeon, Momo, Sana, Jihyo, Mina, Chaeyoung and Tzuyu, alongside Dahyun, with each artist contributing their distinct flair and talent to the ensemble’s globally recognized sound.
Michael Kors himself expressed exhilaration at this collaboration, stating, “I’m excited to embrace the world of music and performance with Dahyun. She’s energetic, animated and has truly captured a global audience. From her incredible talent to her individual style, she’s the perfect representation of our brand“.
The appointment of Dahyun as a global ambassador comes as a beacon of hope for Capri, the parent company, during a tumultuous trading update. Michael Kors, being its flagship brand, reported a dip in revenue by approximately 11% to $910 million. However, the silver lining was the marginal increase in Asia sales during the fourth quarter, driven by a rebound in demand from China.
Read more: Ferragamo announces NCT’s Jeno Lee as first male global brand ambassador
