Australian singer-songwriter and actor Troye Sivan has been named Rabanne‘s first global make-up ambassador. The luxury brand, formerly known as Paco Rabanne, has chosen Sivan to star in its “Nudes: A Next-Generation Beauty Collection” campaign, which will feature her 30-shade Fresh Touch Foundation line and other products.
Rabanne, owned by Puig, ventured into the beauty industry last year with its debut cosmetics collection and dropped “Paco” from its name. Sivan, with a combined social media audience of 39 million, was chosen for his status as a “global icon in the worlds of music, fashion and LGBTQIA+ representation,” according to a statement from Rabanne. The star has also worked on several high fashion collaborations and graced runways around the world, in addition to his standout roles in Hollywood feature films.
In a video shared on Rabanne’s Instagram, Sivan expressed his excitement for this “new chapter” with the brand. The campaign visuals, created by Rabanne Beauty’s Creative director Diane Kendal, feature Sivan in a fresh make-up look. The #NoFilterBeauty message aims to “galvanise the next generation with greater self-empowerment as they uncover their real selves,” according to Rabanne.
Sivan’s affinity for Rabanne is evident as he wore the brand in his “Rush” music video and attended the Spring/Summer 2024 show wearing the brand’s new season designs. “I have always been attracted to Rabanne’s effortless vibe,” said Sivan. “I love to play and express myself, and I have actively worked over the years to unlearn any restrictions I put on myself when it comes to fashion and beauty. Something about Rabanne just feels very right to me personally, and their approach to fashion and beauty is aligned with mine.”
This partnership comes as no surprise, given Sivan’s experience in the beauty industry. In August 2023, he launched his own fragrance of decorative objects, Tsu Lange Yor.
Rabanne‘s make-up line, launched in June 2023, is available at Sephora, Ulta Beauty and Selfridges, with space-age-themed packaging and the expertise of legendary make-up artist Diane Kendal as Creative director.
The “Nudes” campaign, with the tagline #NoFilterBeauty, will launch in August.
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