Loewe has teamed up with acclaimed actor Jonathan Bailey to introduce a limited-edition “Drink Your Milk” t-shirt, a powerful statement piece celebrating the launch of Bailey’s groundbreaking initiative, The Shameless Fund. This collaboration marks a significant step toward creating a world where LGBTQ+ people can live authentically, love freely, and thrive without the burden of discrimination or shame.
Inspired by Bailey’s riveting performance in the U.S. historical drama series “Fellow Travelers,” the t-shirt’s bold slogan serves as a nod to the British actor’s portrayal of a man navigating a forbidden romance during the oppressive McCarthy era of the 1950s. Based on the 2007 novel by Thomas Mallon, the series explores the complexities and challenges faced by two men whose love defies societal norms and prejudices.
Jonathan Bailey, the visionary behind The Shameless Fund, expressed his excitement about the collaboration, saying, “In a splat, the image of this tee shirt appeared in my head, fully formed, one fine morning. I knew Jonathan Anderson was the only person who could meet the joy, playfulness and sexiness; who could flip that vision into a reality. This is a very proud first of many collaborations for The Shameless Fund, a passion project that will whip up creative collaborations to raise cash and erase shame amongst the global LGBTQ+ community. I love Jonathan and I love Loewe, and I LOVE this tee shirt. It’s for anyone who’s ever tasted milk.”
The Shameless Fund, a charitable foundation dedicated to empowering the LGBTQ+ community, seeks to generate funds through innovative partnerships with iconic global brands. By supporting nonprofit organizations that advocate for LGBTQ+ rights and well-being, the foundation strives to create a world where individuals can embrace their true selves without fear or shame.
For every “Drink Your Milk” t-shirt sold, Loewe will make a donation to The Shameless Fund, directly contributing to the foundation’s mission to promote acceptance, love and pride within the LGBTQ+ community. The t-shirt is available for purchase at loewe.com and at select Loewe stores, including Casa Loewe Madrid, Casa Loewe Barcelona, Casa Loewe London, Loewe Greene Street in New York, Loewe Montaigne in Paris and Loewe Montenapoleone in Milan.
To learn more about this inspiring collaboration and the mission of The Shameless Fund, visit loewe.com and theshamelessfund.org.
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©Photo: Loewe
