Acne Studios‘ first fragrance created in collaboration with the renowned Frédéric Malle marks a significant milestone for the brand since its inception in 1996. The exclusive fragrance, designed by Symrise’s up-and-coming perfumer Suzy Le Helley, promises a unique olfactory experience that combines the iconic aesthetics of both brands.
Inspired by Acne Studios’ iconic pink scarf, Le Helley elevated the classic structure of a laundry detergent into the realm of fine fragrance. By incorporating a quality floral bouquet and contemporary raw materials, she created a powdery, aldehydic scent reminiscent of the classic Chanel No. 5, but with a modern twist. A hint of vanilla adds a subtle gourmand touch to the fragrance.
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The result is a powerful, long-lasting fragrance with a neo-classical edge that appeals to a new generation. “It has that undefinable futuristic classicism,” said Jonny Johansson, Creative director of Acne Studios. “You recognize it, but you don’t recognize it at all. You know it’s a perfume, and you’re not shocked – you’re just curious.”
Like the Acne scarf, the fragrance is designed to be comfortable and inviting, something you want to wrap yourself in.
The fragrance will be available from April 17th at Acne standalone stores and Editions de Parfums Frédéric Malle boutiques and corners, as well as on their digital platforms. The 50ml bottle will retail for $295 USD, while the 100ml version will cost $470 USD.
To celebrate the launch, a pop-up store will be open at The Grove in Los Angeles from April 22nd to May 20th. The store, decorated in Acne Studios‘ signature pink, will feature the new fragrance alongside four of Editions de Parfums Frédéric Malle’s most popular scents: Portrait of a Lady, Musc Ravageur, Carnal Flower and Vetiver Extraordinaire.
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