Luxury skincare brand La Mer has named Taiwanese singer Jay Chou as its first-ever male ambassador. Known as the “King of Mandopop,” Chou will bring his youthful energy and global influence to the brand, inspiring a new generation to embrace the power of self-care.
With over 9 million Instagram followers and a successful career spanning music and fashion, Chou’s partnership with La Mer is set to make waves in the beauty industry. The singer’s first campaign will feature the brand’s Treatment Lotion, a $190 USD essence.
Chou’s philosophy on youth aligns perfectly with La Mer’s values. “I believe that youth is not fleeting; it’s timeless,” he said. “With La Mer, the youthful energy of skin can be recharged. I am so excited to partner with La Mer and celebrate the brand’s belief that self-care is for everyone.”
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La Mer Brand President Sandra Main expressed her excitement for the collaboration, highlighting Chou’s dynamic energy and active lifestyle as key factors in the partnership. “Jay Chou brings an incredible dynamic energy to La Mer. With his highly active career and a youthful approach to skincare, we are excited that our partnership with Jay will help to inspire a new generation to embrace the power of self-care and confidence,” said Main.
Chou’s appointment as La Mer ambassador follows his partnerships with luxury brands Rimowa and Dior Men, further cementing his status as a global fashion icon. With more than 30 million albums sold worldwide, Chou’s influence extends far beyond the music industry, as evidenced by the social media frenzy he caused in China while filming a music video at La Samaritaine department store in Paris in 2022.
Read more: Jay Chou takes to the streets of London in Rimowa’s latest ”Never Still” campaign
