Emma Roberts has been named Kiko Milano’s first-ever global ambassador, marking a significant milestone for the Italian beauty brand. The actress and producer will be featured in an upcoming global campaign that will elevate Kiko Milano’s image and brand awareness worldwide.
Roberts expressed her enthusiasm for the partnership, praising Kiko Milano’s inspiring and creative approach to beauty. “The way [Kiko] thinks about beauty is truly inspiring and infinitely creative. They have more colors in one beauty store than I have ever seen. Not to mention their unique collaborations and limited-edition collections,” she said. “I love their mission of wanting to increase self-confidence through beauty. For me, that’s the essence of true beauty. The joy that Kiko Milano brings with its products and services to its ever-growing and super-creative fan base is beautiful. Who wouldn’t want to be a part of that?”
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Kiko Milano CEO Simone Dominici believes Roberts embodies many of the brand’s values, including her relentless creativity and love of collaborating with artistic minds. He also noted that she “embraces the joy that experimenting with color, texture and art can bring.”
The appointment of Emma Roberts as Kiko Milano‘s global ambassador comes on the heels of the brand’s recent backing by L Catterton, which is set to accelerate its quest for global expansion. The brand has also strengthened its ties with the entertainment world, as evidenced by its recent limited-edition collection in collaboration with the hit Netflix series “Bridgerton.”
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