Calvin Klein rolls out its “Monochromatic” campaign for Summer 2024, an ode to minimalist chic with a splash of summer vibrancy. Anchored by the fresh faces of actor Micheal Ward and top model Vittoria Ceretti, this collection redefines summer style with its unique blend of simplicity and sophistication.
The essence of the “Monochromatic” Summer 2024 collection is Calvin Klein’s signature approach to fashion – effortless yet bold, understated yet striking. The collection boasts a series of both menswear and womenswear that masterfully combines Calvin Klein’s classic soft tailoring with a fresh, airy summer feel. Think lightweight textures and fluid silhouettes that promise comfort without sacrificing style.
Central to the collection are the new white denim styles. These pieces stand out with their relaxed, undone look, serving as the perfect foundation for tonal outfits that speak to both casual and sophisticated vibes. The collection’s palette stays true to a monochromatic theme, with varying shades of white adding depth and character to each ensemble.
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Not to overlook the details, the collection features Calvin Klein‘s iconic underwear line, which this season, includes breathable cottons and delicate new lace designs in soft hues. These pieces are crafted to align with the energetic yet relaxed feel of summer, offering both comfort and a touch of sensuality.
The campaign itself, captured by the talented Josh Olins, places Micheal and Vittoria against a backdrop of New York’s vibrant summer scene. The imagery is compelling, with soft lighting and minimalist styling that highlight the collection’s clean lines and monochromatic theme. Each shot celebrates the cool confidence and effortless appeal that Calvin Klein is known for.
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