Calvin Klein has unveiled the latest and final chapter of its Spring 2024 campaign, featuring global brand ambassador and pop icon Jennie of Blackpink. The campaign features her wearing Calvin Klein underwear and jeans, captured through the lens of renowned photographer Mert Alas.
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The visuals showcase Jennie’s vibrant confidence and seamlessly blend it with the signature appeal of Calvin Klein Underwear and Jeans, catapulting each piece to legendary status. The collection introduces the Intense Power underwear line, which rejuvenates traditional designs with a bold new interpretation of the Calvin Klein logo. It also introduces the new Minimalist underwear line, designed for those who seek seductive comfort without sacrificing expressiveness. The 90s Straight Jeans make a comeback with a relaxed, retro vibe and a modern, loose fit that’s ideal for the spring season and beyond. This season’s offerings from Calvin Klein Underwear and Jeans stand out for their effortless elegance, breathing new life into timeless pieces with a modern, youthful twist.
The entire campaign and collection launched on calvinklein.com. The Spring 2024 campaign captures the essence of Calvin Klein, spotlighting elite talent who embody the brand’s signature bold confidence.
Read more: Jeremy Allen White embodies Calvin Klein’s confidence for Spring 2024
