British footballer Jude Bellingham has kicked off an exciting new partnership with Skims Mens, the latest venture from the shapewear and loungewear brand co-founded by Kim Kardashian. The rising sports star showcases his style in an eye-catching campaign shot by acclaimed fashion photographer Katja Rahlwes.
Fresh from winning the UEFA Champions League and being selected for Euro 2024, the 19-year-old midfielder brings his youthful energy and undeniable charisma to the Skims Mens Cotton and Stretch collections. Bellingham’s involvement in the campaign reinforces Skims’ commitment to celebrating diverse talent and promoting inclusivity.
“The opportunity to be featured in Skims Mens latest campaign is incredible. It’s so important for me to have flexibility and comfort when I’m playing and training, or even off-duty, and Skims meets these needs. I believe in embracing individuality and feeling comfortable in your own skin, so I’m excited to partner with a brand that embodies and celebrates these values.”
In the image series, Bellingham effortlessly models key pieces from the collection, including the Skims Cotton 5″ Boxer Brief in chalk and the Skims Cotton 3″ Boxer Brief in kyanite and light heather gray. The ultra-soft, mid-weight cotton blend provides the perfect base layer for everyday comfort, while the Stretch collection offers lightweight, maximum-stretch foundations that stay in shape.
Skims co-founder and Chief Creative Officer Kim Kardashian expressed her excitement about the collaboration: “I’m thrilled to unveil Jude as the face of our new Skims Mens campaign. He has always been a rising star within the football world but this year he’s truly cemented himself as an icon, and his influence on the next generation of players and fans is undeniable.”
The partnership with Bellingham is just the latest in a series of viral campaigns with high-profile athletes including Patrick Mahomes, Neymar Jr, Nick Bosa and Shai Gilgeous-Alexander, as well as the rising stars of the WNBA. These collaborations have helped establish Skims Mens as the go-to brand for men seeking comfort, style and performance.
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