Skims, the official underwear partner of the WNBA, has launched an inspiring campaign featuring WNBA legend Candace Parker, rising star Cameron Brink and other notable athletes including Dijonai Carrington, Kelsey Plum and Skylar Diggins-Smith. Photographed by Hugh Wilson, the campaign highlights Skim’s Fits Everybody underwear collection, perfectly timed to the start of the WNBA season.
Kim Kardashian, co-founder and chief creative officer of Skims, expressed her pride in supporting women in sports. “I’m proud to launch this new WNBA campaign starring such an incredible cast of athletes. Championing women and women in sports is incredibly important to Skims. Our brand DNA is rooted in inclusivity, representation and women’s empowerment, which are values shared with the WNBA. We are honored to be the Official Underwear Partner of the league and look forward to continuing our work together throughout the season,” she said.
WNBA legend and three-time WNBA Champion Candace Parker, widely regarded as one of the greatest players of all time, said, “I’m thrilled to be included in the first-ever Skims WNBA campaign alongside this amazing group of rising stars and all-stars. As I move onto this next chapter in my life, I hope to leave the game in a better place and continue to be an example of what is possible both on and off the court,” said Parker.
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Cameron Brink, a promising talent from the recent draft, shared: “My fans know how much I love fashion. Skims has been an underwear staple in my wardrobe for years. I’m really grateful to be included in this lineup of players, especially with the greats who I have looked up to for so long. It’s truly a dream come true to be working with a brand that I love so much.”
Kelsey Plum, two-time WNBA Champion and Olympic Gold Medalist, said: “I’m so excited to represent Skims alongside such talented women. I love that Skims Fits Everybody is comfortable, without compromising on style.”
Skylar Diggins-Smith, a veteran player, appreciated the brand’s seamless, stylish and practical designs. “I love fashion, but more importantly it’s essential for me to feel comfortable in every facet of my life. As a mother of two with a very active career, Skims provides solutions for me that are seamless, stretchy and stylish!”
Dijonai Carrington, who recently hit a career high, also expressed her enthusiasm for the campaign. “I absolutely love Skims, and I’m thrilled to be part of this campaign. From post-game to travel days and beyond, Skims is the perfect brand for me. I love how lightweight and soft the Fits Everybody underwear is, and I’m obsessed with Skims for everyday wear.”
Since partnering with the NBA, WNBA and USA Basketball, Skims has maintained a strong online presence through viral campaigns. The latest WNBA-focused campaign reinforces Skims’ position as a leading brand at the intersection of sports and fashion. The Fits Everybody collection, known for its buttery soft fabric and versatile designs, is available in over 20 styles and 10 colorways on skims.com.
Read more: Kim Kardashian sizzles in Skims Swim Shop’s new campaign
