British actor Nicholas Galitzine and Chinese actor Zhang Ruoyun, Fendi‘s global menswear ambassadors, star in the House’s new global campaign for the Men’s Fall/Winter 2024 collection. Under the creative and cinematographic direction of Italian artist Nico Vascellari, the campaign features Galitzine and Ruoyun in a captivating metallic and geometric set reminiscent of the brushed steel FF Monogram benches from the runway show.
Galitzine, whose recent successes include the film “The Idea of You” alongside Anne Hathaway or “Red, White & Royal Blue,” has been building his relationship with Fendi since attending the Baguette 25th anniversary show in New York in September 2022, and was named the house’s first-ever global menswear ambassador in 2023. Meanwhile, Ruoyun, who rose to fame in “Qing Yu Nian,” “Sword, Snow, Stride,” “Ordinary Greatness” or “The Hope,” will become Fendi’s leather goods spokesperson in China in 2021.
Both actors have exciting upcoming projects, with Galitzine set to star in Amazon MGM & Mattel’s live-action “Masters Of The Universe” and Ruoyun in “Evacuate From The 21st Century“.
Designed by Silvia Venturini Fendi, Artistic director of Accessories and Menswear, the Men’s Fall/Winter 2024 collection draws inspiration from the great outdoors while incorporating the swagger of the city. The campaign showcases signature looks and accessories styled on Galitzine and Ruoyun in surprising ways. Long pleated shorts reminiscent of the Scottish kilt are paired with leather Wellingtons and hiking socks, while generous outerwear shapes feature Selleria leather collars and contrasting suede ‘corduroy’ accents.
Color-blocked knitwear complements the tailoring with playful accents, and evening ensembles are embellished with crystal FF evening brooches by Delfina Delettrez Fendi. The collection also features an array of innovative bags, including the new Siesta bag, the Melon hobo and backpack styles, and the Peekaboo ISeeU Soft. Footwear ranges from lace-up deck shoes with injected platform soles to grain leather wellington boots with Selleria stitching.
Special collaborative pieces for the season include the Peekaboo ISeeU bag and Fendi MAD futuristic sneakers, designed in collaboration with MAD Architects, the Beijing, Los Angeles and Rome based studio founded by architect Ma Yansong, and the monogrammed ‘FF‘ Fendi x Devialet Mania portable handheld speaker, created in collaboration with French audio experts Devialet.
The Fendi Men’s Fall/Winter 2024 collection will be available at Fendi boutiques worldwide and on fendi.com beginning July 18th, 2024.
Read more: Fendi Spring/Summer 2025 – Milan Fashion Week Men’s
