The third Nike x Jacquemus collaboration has arrived, showcasing a captivating blend of sport and style inspired by the enchanting city of Paris.
With 10 distinct lifestyle pieces, the collection features reimagined tracksuits, tees, statement bras and long skirts that effortlessly combine athletic functionality with Jacquemus’ signature effortless style. The standout shoe silhouette, the Nike x Jacquemus Air Max 1, takes a Nike classic and infuses it with a rounded, cubist Air unit, creating a perfect balance between sport and fashion.
One of the most iconic pieces from the previous collaboration, the Le Swoosh bag, returns in three new colors. This unique accessory, which transforms Nike’s signature visual into a handbag, will be available for the first time in select Nike retail stores, allowing fashion enthusiasts to embrace the spirit of the collaboration in a whole new way.
Simon Porte Jacquemus, the visionary behind the eponymous fashion brand, finds endless inspiration in the streets of Paris and Nike’s extraordinary athletes. “This collection is born from the inspiration I find every day in Paris and in Nike’s athletes and the sports references I have always loved,” says Jacquemus. “I see the collection as a mix of sport, fashion and culture in the most beautiful city in the world, where Nike athletes will take center stage this summer.”
The collection pays homage to Jacquemus’ French roots with a patriotic palette of red, white, blue and silver. To celebrate the launch, Jacquemus makes his directorial debut with a short film entitled “J’aime Paris“. This captivating campaign features a diverse cast of global athletes, French icons and vibrant muses from contemporary culture, including tennis legend Serena Williams, acclaimed actress Juliette Binoche, rising rap star Central Cee and model Lila Moss.
“When in Paris, the world simply feels different: more romantic, artistic and beautiful,” explains Jacquemus. “J’aime Paris is an ode to the city I adore, drawing out all I love about this vibrant place and how those inspirations manifest in my third collection with Nike. This video is a blend of Jacquemus’ icons and unique mix of talents that represents French culture.”
The Summer 2024 Nike x Jacquemus collection launched on July 10th at jacquemus.com and Jacquemus retail stores, featuring an exclusive silver colorway of the Nike x Jacquemus Air Max 1. The collection will be available across Nike platforms on July 23rd, with the Le Swoosh bag and Air Max 1 dropping on SNKRS and the apparel collection launching on nike.com. On July 25th, fashion enthusiasts can access the full collection on nike.com and at select retailers worldwide.
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