Inspired by her inherent grace and captivating charm, Longines is proud to announce top Hungarian model Barbara Palvin as its new Ambassador of Elegance. Embodying a unique blend of effortless sophistication and genuine accessibility, Barbara presents a fresh perspective on elegance.
“We are thrilled to announce the arrival of Barbara Palvin as the Ambassador of Elegance. During the launch of Mini DolceVita in New York last year, her remarkable presence set the tone for this successful collaboration. Barbara embodies the pure expression of true elegance, as well as the contemporary and daring woman we have in mind when we create our products. She is positive and radiant, and her original approach to elegance will add a unique touch to our future global campaigns,” said Matthias Breschan, CEO of Longines.
Barbara’s journey began in Budapest, Hungary, where she was spotted by her manager, Balázs Méhész, while out with her mother at the tender age of 13. Her modeling career took off in 2010, leading her to work with some of the most illustrious names in fashion.
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Her presence has been felt in leading fashion publications such as W Magazine, V Magazine, CR Fashion Book, i-D and many more. Barbara has also been featured prominently on the covers of international editions of Vogue, Harper’s Bazaar, and Elle.
In 2016, Sports Illustrated named her “Rookie of the Year,” and in 2019, she was named a Victoria’s Secret Angel. Ranked 14th on models.com’s prestigious Money and Social Lists, Barbara has received several significant accolades throughout her career, including multiple Glamour Women of the Year awards and Fashion Awards.
Away from the runway, Barbara is lauded for her philanthropic efforts, particularly in advocating for the need for water access and purification in underserved areas. Despite her demanding schedule, she finds solace in returning to Budapest to reconnect with her roots, indulge in fishing and embrace the tranquility of nature. Known as a voracious reader and culinary enthusiast, she maintains a strong connection to her humble beginnings in contrast to her glamorous career.
More recently, Barbara has ventured into acting, appearing in films such as “Herkules” (2014), “Tyger Tyger” (2019), and the 2023 short film “Serpentine.”
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