As the world eagerly awaits the Paris 2024 Olympic Games, Pharrell Williams used his Louis Vuitton Spring/Summer 2025 menswear show at Paris Fashion Week Men’s to celebrate the beauty and potential of humanity. Titled “Le monde est à vous” (The World is Yours), the collection was a masterful display of luxury craftsmanship and universal values, reflecting Williams’ ability to bridge fashion and pop culture.
Held at the UNESCO headquarters amid a sea of national flags, the show opened with a palette rooted in flesh tones, symbolizing the diversity of Olympic athletes and fans. Williams collaborated with the Paris-based cultural collective Air Afrique, inspired by the Pan-African airline that operated between 1961 and 2002, to design a capsule collection in its signature blue and green tartan and produce a pre-show film featuring children as United Nations delegates.
The collection branched out into different archetypes, from the ’70s-inspired Diplomat in inky tailoring to the Explorer in rugged outerwear and the Dandy in rhinestone and beaded jackets. Luxurious touches abounded, from fur coats and crystal-embroidered pajama suits to a fully bedazzled Carryall. Williams also explored themes such as aviation, exotic skins with a pixelated python “Snake-o-Flage” pattern, and soccer-inspired merchandise timed to the UEFA European Championship.
Despite the opulent details, the overarching message was one of unity. “This is just our homage to mankind, and how we can be kind when we come together,” Williams explained. His soundtrack included an original composition, “Triumphus Cosmos,” with anthemic potential.
As Paris prepares for the Olympics, expect Williams to continue making waves on and off the runway. His instinct for tapping into the cultural zeitgeist positions him to play a major role in the upcoming festivities, spreading a message of gratitude and shared humanity.
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©Photo: Louis Vuitton
