Le Labo, a popular name in the realm of perfumery, based in New York, consistently bewitching its followers with minimally designed yet opulently scented wonders. And now, the brand embarks on a fresh olfactory journey, led by the mystique of Shanghai and christened Le Labo MYRRHE 55.
It’s fascinating, isn’t it? How scents can weave tales, histories, and entire cities into a singular, ethereal experience. As with the lingering melodies of an old song, the new MYRRHE 55 is reminiscent of the bygone grandeur of myrrh. A substance that whispers tales of ancient medicines, sacred rituals, and its once-acclaimed reputation as a “blood mover”. With this potion, Le Labo aims not just to perfume but to vitalize, to inspire a vigor akin to the vivacity of Shanghai itself.
Dive a bit deeper, and one uncovers a nuanced choreography of fragrances within MYRRHE 55. Picture jasmine’s delicate allure waltzing with earthy patchouli, while balanced oud plays a magnetic tune harmonizing with ambergris. Then, in a sultry solo, myrrh steps forth, unfolding incense-infused notes that tantalize with hints of licorice. Describing this olfactory spectacle, the brand poetically claims, “A true Chypre, it’s an understated elegance. Dark and electric, old and new”.
To those acquainted with Le Labo’s city-centric serenades – from Gaiac 10 (Tokyo), Vanille 44 (Paris), Cedrat 37 (Berlin), Tabac 28 (Miami), Mousse De Chene 30 (Amsterdam), Citron 28 (Seoul), Musc 25 (Los Angeles), Tubereuse 40 (New York), Bigarade 18 (Hong Kong) to Poivre 23 (London) and more – the addition of MYRRHE 55 to this illustrious lineup is a thrilling chapter in their global olfactory saga.
Le Labo’s MYRRHE 55 graces the online world from September 1st through 30th and awaits your presence in-store in Shanghai.
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