The world of fragrance is about to get a new and exciting addition with Khloé Kardashian‘s upcoming fragrance line, set to launch in the second half of 2024. The reality TV star and businesswoman has partnered with Luxe Brands, the company behind Ariana Grande’s eponymous fragrance.
Kardashian is no stranger to getting involved in fragrance. She has collaborated with her sisters, Kim and Kourtney, on their fragrances in the past. This time, however, she’s taking the reins and creating her own unique scent that reflects her personal style and preferences.
“I love for a scent to be classic and for you to be captivated by it,” Kardashian said, describing her vision for her fragrances. “I like florals, but with a musk so it’s not super feminine, and clean scents, too.”
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Her desire for hands-on involvement in the project fits perfectly with Luxe Brands’ approach, as CEO Tony Bajaj emphasized the importance of finding a partner who is fully invested in the development of the brand. “It’s important for our partner to be completely in sync with their audience,” Bajaj said, highlighting Kardashian’s entrepreneurial spirit and passionate connection with her followers.
Noreen Dodge, Chief Marketing Officer of Luxe Brands, echoed Bajaj’s sentiments, adding that the company strives to create legacy brands that stand the test of time. With Khloé Kardashian’s expertise and Luxe Brands’ established reputation, the new fragrance line is poised to make a lasting impression.
Kardashian’s confidence in the project stems from her experience with her previous ventures, most notably her successful fashion brand Good American, which she co-founded in 2016. “Now that Good American is not as much of a baby, I can take on other projects that I am passionate about,” she explained, emphasizing her unwavering commitment to excellence.
The fragrance line is set to debut in the fall of 2024, marking a significant milestone in Kardashian’s entrepreneurial journey and further solidifying her position as a force to be reckoned with in the beauty industry.
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