The iconic Claudia Schiffer graces the Versace Spring/Summer 2024 campaign, reuniting with the Italian fashion house 30 years after her first collaboration with the brand.
To showcase the latest collection, Versace has assembled an impressive cast of fashion talent representing the brand’s past, present and future. The headliner, of course, is Schiffer. The German supermodel, one of Gianni Versace’s original muses, closed the brand’s Spring/Summer 2024 runway show last September, marking her return to the catwalk after a five-year hiatus. Her presence in the campaign completes a stylish full circle.
Schiffer is joined by a selection of contemporary Versace faces, including models Loli Bahia, Mona Tougaard, Meng Yuqi and Fernando Lindez. The campaign, shot by photographer Mert Alas, features captivating images and a video that highlight the “versatility and power” of this new generation, along with their “beauty, empowerment, elegance and future-forward determination“.
Schiffer takes center stage as she debuts Versace’s new Medusa ’95 bags, featuring a tote and purse emblazoned with the brand’s iconic Medusa shield.
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Donatella Versace herself expressed her admiration for the campaign stars, noting their ability to “bring power and grace” to the brand’s signature silhouettes and fabrics. “Loli, Mona and our legendary Claudia! This is everything I love in fashion. Of course…. It’s Versace!” she exclaims, emphasizing the campaign’s importance in celebrating Versace’s heritage through the lens of the next generation.
Beyond the faces, the Spring/Summer 2024 collection itself reflects a youthful energy and sense of fun. Sharp, clean silhouettes dominate the men’s and women’s lines with a mix of tailored jackets, silk shirts, micro shorts and wide-leg trousers. Accessories such as the Greca Goddess and Athena tote bags continue the brand’s heritage, brought to life with metallic leather and intricate embroidery.
Shoes like the Gianni Ribbon ballerina flats and cork-soled sandals continue the themes of empowerment and heritage, marking a significant moment when Versace opened its fashion show with flats for the first time.
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