Choi Woo-shik, the charismatic South Korean actor and global brand ambassador for AMI Alexandre Mattiussi, exudes an air of casual sophistication in the Parisian house’s Spring/Summer 2024 campaign. Captured through the lens of photographer Vitali Gelwich, the images show Choi at ease in the Alexandre Mattiussi office, reflecting the genuine camaraderie between the actor and the Creative director.
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The campaign celebrates a pragmatic wardrobe that resonates with the spirit of our times, reinterpreting AMI’s signature pieces with a touch of spontaneity, tenderness and lyricism. Choi effortlessly embodies the brand’s ethos, wearing classic navy pinstripe trousers and a sleek black turtleneck – a minimalist ensemble that has become synonymous with AMI’s timeless aesthetic.
Leading up to the unveiling, AMI teased fans with an enigmatic video on social media, offering a fleeting glimpse of Choi’s signature silhouette. The actor’s signature haircut, coupled with the understated elegance of his attire, was enough for his devoted followers to identify him, sparking a wave of anticipation across the digital sphere.
Read more: AMI Alexandre Mattiussi names actor Choi Woo-shik as its global ambassador
