Boucheron, the renowned French luxury jewelry house, celebrates the 20th anniversary of its iconic Quatre collection with a stunning new campaign featuring a series of exquisite stackable rings and bracelets. Launched in 2004 with a single ring, the Quatre collection has become a symbol of Boucheron’s timeless elegance and innovative design.
The Quatre collection masterfully combines four distinctive patterns from Boucheron’s rich archives with three luxurious shades of gold, creating a harmonious and instantly recognizable aesthetic. To mark this significant milestone, Boucheron’s Creative Studio has created exceptional anniversary pieces that showcase the endless possibilities of the Quatre codes.
The captivating “Never Enough” campaign features Boucheron ambassadors Alexa Chung, Mila Al Zahrani, Han So-hee, Rola and Zhou Dongyu in the spotlight, adorned in the mesmerizing Quatre creations. The campaign beautifully captures the essence of the collection, emphasizing that when it comes to Quatre, there is no such thing as too much.
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The stackable rings and bracelets featured in the campaign offer endless combinations, allowing wearers to express their individuality and style with each unique arrangement. The interplay of the four iconic patterns and the trio of gold tones creates a visual symphony that is both timeless and contemporary.
The “Never Enough” campaign will run from April 9th through June 23rd, 2024 across multiple platforms, including the boucheron.com website, social media channels and the Boucheron newsletter.
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