Robert Pattinson continues his role as the face of Dior Icons, the French house’s capsule of essential menswear pieces, for the Spring 2024 campaign. Captured once again by British photographer Alasdair McLellan, who also directed the shoot, Pattinson embodies the urban appeal that artistic director of menswear Kim Jones envisioned for the season.
The campaign images, with art direction by Ronnie Cooke Newhouse, showcase Pattinson in a trio of layered silhouettes that play with black and beige tones to create a sophisticated yet relaxed aesthetic. Jones has expanded the Dior Icons range for warmer weather, introducing silk-blend shirts, lighter knits and Harrington-style blousons to complement the collection’s signature wide-leg trousers and structured coats.
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Accessories play a key role in the Spring 2024 capsule, with backpacks and weekender bags in beige, while the house’s Dior Gravity leather is adorned with an oversized version of the iconic Dior Oblique motif. This striking pattern also graces this season’s iteration of the popular B33 sneaker.
With prices ranging from €800 for a t-shirt to €4,500 for coats and €1,450 to €2,100 for trousers, the Dior Icons capsule offers a range of luxurious essentials for the modern man. The collection will launch in Dior boutiques worldwide on May 2nd, coinciding with the release of the Pattinson-fronted campaign.
Pattinson’s long-standing relationship with the brand, having been the face of Dior Homme fragrance since 2013, lends an air of continuity and familiarity to the campaign. The make-up was done by Lynsey Alexander and the hair was styled by Anthony Turner.
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