Esther-Rose McGregor, daughter of acclaimed actor Ewan McGregor, has been unveiled as the face of Celine‘s latest fragrance campaign, Zouzou. The 22-year-old’s Twiggy-esque hair and make-up perfectly complement the scent’s 60s inspiration, creating a captivating visual experience that celebrates the essence of youth and freedom.
Zouzou is the 12th fragrance created by Hedi Slimane for Celine Haute Parfumerie since its launch in 2019. The daytime scent, with a delightful blend of amber, musk and vanilla notes, captures the spirit of young women in the ’60s – fresh, mischievous and utterly enchanting with their short haircuts framing delicate features and playful smiles.
While the fragrance shares its name with the iconic French actress, model and singer Zouzou, who was a prominent figure in the 1960s and early 1970s, it is not directly named after her. However, she is believed to have approved of Celine‘s decision to use her stage name, which was also a popular nickname for young girls with short hair in France at the time.
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In his “olfactory diary,” Slimane expresses his desire to create a perfume that embodies the essence of utopian adolescence and the eternal allure of youth. “I wished to create a perfume about utopic adolescence, capturing an ideal of eternal youth. the recklessness of the young French writer Françoise Sagan, the ingenue boyishness of Jean Seberg filmed by Jean-Luc Godard, the magnificent heroines of The Velvet Underground, together with the young women I was able to photograph for more than 20 years,” he writes.
Esther-Rose McGregor, who recently made a cameo appearance alongside her father in the 2022 Disney+ series “Obi-Wan Kenobi,” an offshoot of the “Star Wars” franchise, brings a fresh and captivating presence to the Zouzou campaign.
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