Rosalía shines as Dior's global ambassador in the Lady Dior campaign
Rosalía. ©Photo: Dior / Collier Schorr

Rosalía shines as Dior’s global ambassador in the Lady Dior campaign

Spanish music star Rosalía has been named Dior's latest global ambassador, starring in a captivating Lady Dior campaign that showcases her unique style and the timeless elegance of the bag.
May 16, 2024
by
ADVERTISING

Spanish music star Rosalía has been unveiled as Dior‘s newest global ambassador, and she’s celebrating her new role with a stunning debut in the Lady Dior campaign. Shot by renowned photographer Collier Schorr, the campaign showcases Rosalía’s undeniable charisma and unique style, perfectly complementing the timeless elegance of the iconic Lady Dior handbag.

Maria Grazia Chiuri, Dior’s Creative director of Womenswear, was immediately captivated by Rosalía’s music and her dedication as a musician and producer. “I was especially fascinated by how this young artist was able to reinterpret and reactivate the sounds and clothing associated with flamenco, transposing them to a more modern and contemporary framework,” she said.

Rosalía shines as Dior's global ambassador in the Lady Dior campaign

For the Dior Cruise 2023 show in Seville, Spain, the designer chose selections from ”El Mal Querer,” Rosalia’s second studio album.

At the Met Gala last May 6th, Rosalía stunned in a haute couture black wool and silk bustier top and skirt with a long train, accessorized with a graphic veil headdress designed by Stephen Jones and styled by Carlos Nazario.

Do you use Google News? You can follow your favorite media. Follow Fashionotography on Google News, by RSS or on Flipboard.

In the Lady Dior campaign, Rosalía appears in a series of understated, timeless looks, including a black suit, white shirt, beige trench coat and white beaded evening gown. The minimalist setting, with only a microphone as a prop, allows Rosalía’s natural charm and Lady Dior’s enduring style to take center stage.

Rosalía shines as Dior's global ambassador in the Lady Dior campaign
©Photo: Dior / Collier Schorr

The Lady Dior, originally launched in 1995, is closely associated with Princess Diana, for whom it is named, and has previously been represented by actresses such as Marion Cotillard. More recently, Dior featured a number of friends of the brand – including ambassadors Jisoo, Jennifer Lawrence and Anya Taylor-Joy – in a campaign for a spin-off handbag style called Lady 95.22.

Read more: Robert Pattinson embodies Dior Icons in Spring 2024 campaign

Rosalía shines as Dior's global ambassador in the Lady Dior campaign
©Photo: Dior / Collier Schorr