David Beckham, the global style icon, has entered into a groundbreaking partnership with Hugo Boss. The collaboration, the first of its kind for BOSS menswear, marks Beckham’s triumphant return to the fashion world following his previous successful stint with British brand Kent & Curwen.
The multi-year design collaboration will seamlessly integrate Beckham’s signature style with BOSS’ commitment to excellence, quality and design. The partnership aims to deliver innovative and compelling designs that resonate with a broad global audience and reflect the shared aesthetic values of both Beckham and BOSS.
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In the coming seasons, Beckham will leverage his lifelong style credentials to conceive and design capsule and seasonal collections. From the earliest stages of the creative process to the final product, Beckham’s influence will be evident throughout. The collections will embody his unmistakable sense of fashion, while aligning with BOSS’ 24/7 premium lifestyle positioning.
The collaboration will focus on both formal and casual menswear, with the first collection to be unveiled for Spring/Summer 2025. Eager fans won’t have to wait long to catch a glimpse of Beckham’s influence, however, as he will appear in the brand’s global campaign as early as Fall/Winter this year.
Terms of the deal were not disclosed. Prices will fall between BOSS Camel, the ultra-premium line, and BOSS Black, the main collection.
Daniel Grieder, CEO of Hugo Boss, expressed his enthusiasm for the partnership, stating, “David Beckham is a true global icon in both sports and fashion. With his distinctive entrepreneurial spirit and authentic passion for fashion, he perfectly embodies the values of our BOSS brand. We are very much looking forward to seeing the first collections come to life and working closely with David throughout this multi-year partnership.”
Beckham, who has been keen to invest more time in design and fashion, shared his excitement about the collaboration, saying, ” I’ve really enjoyed the collaboration with BOSS so far and have been impressed by the team’s ambition, creativity, and desire for excellence. I look forward to sharing what we’ve been working on so far, including the Fall/Winter 2024 campaign as the first step in our long-term partnership.”
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