Ann Demeulemeester‘s Resort 2025 (Cruise 2025) collection marks a new chapter for the iconic fashion house, showcasing the first designs under the creative direction of Stefano Gallici. This carefully curated “wardrobe collection” embodies the brand’s timeless elegance and versatile sophistication, and serves as the foundation of Ann Demeulemeester’s quintessential wardrobe.
At the core of Gallici’s vision is a dedication to creating a uniform for today’s doer that seamlessly blends artistry and functionality. Each piece in the first Pre-collection is designed to effortlessly integrate with the brand’s runway offerings, resulting in an inherently wearable offering that captures the essence of Ann Demeulemeester.
Gallici’s commitment to community building is evident in his collaboration with London-based musician October Logan, whose distinct artistic sensibility is infused into the garments through captivating graphics that reference her aesthetic, music and lyrics. This partnership adds a unique dimension to the collection, born out of intimate conversations and shared creative visions.
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The unveiling of the Resort 2025 collection comes on the heels of a strong Fall/Winter 2024 sales campaign, which saw a 44% increase over the previous season. This success was largely driven by the Wardrobe Collection, a selection of fashion essentials and carryovers that complement the seasonal lines, which accounted for 20% of Fall/Winter 2024 sales.
Ann Demeulemeester’s strategic expansion of its product range demonstrates the brand’s commitment to meeting the evolving demands of its discerning clientele while solidifying its position as a leading force in the fashion industry. Gallici’s close ties to the brand’s founder, Ann Demeulemeester, ensure that her creative language and concepts remain at the heart of the label, as he navigates the archive like a “forest to enter“.
Under the ownership of the Antonioli Group since 2020, Ann Demeulemeester has undergone significant changes, including moving almost all manufacturing to Italy, reducing the number of wholesale doors, and looking to expand retail to restore the brand’s high-end positioning. With Stefano Gallici at the helm, Ann Demeulemeester’s Resort 2025 collection marks an exciting new era for the iconic fashion house that continues to captivate and inspire fashion enthusiasts worldwide.
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©Photo: Ann Demeulemeester
