Chinese idol Cai Xukun returns to the fashion world as Versace‘s newest global ambassador. The talented singer and producer, known for his unique style and confident voice, resonates with the brand’s fearless and pioneering spirit. “Kun is brave, incredibly talented and unique. He’s a singer and producer. He represents the new confident voice of a generation,” explained Donatella Versace, the brand’s chief creative officer.
Cai, who has kept a low profile due to online allegations of sexual misconduct, which he has categorically denied, is excited about the partnership. He believes that Versace’s many facets will provide constant inspiration for his future creations. “The brand epitomizes the elegance of a classic label while embracing the attitude of avant-garde fashion,” Cai said. The announcement was accompanied by an image of Cai wearing a look from Versace’s Pre-Fall 2024 collection.
This collaboration not only marks Cai’s major comeback, but also underscores Versace’s ambition to connect with youthful audiences through C-pop idols. With over 43.77 million followers across social media platforms, Cai’s influence is undeniable. Versace’s recent campaigns featuring young Chinese actress Rosy Zhao and other stars such as Chris Lee, Hyunjin of Stray Kids, and Ningning of Aespa have already garnered significant attention and engagement.
Despite the controversies surrounding Cai‘s personal life, his loyal fans have stood by him. After releasing a statement confirming his relationship with “Ms. C,” who accused him of forcing her to have an abortion, and denying other allegations, Cai has been plotting his comeback. With the release of his single “Ride or Die” this February and his appearance on the cover of Port Magazine China, Cai is ready to take the fashion world by storm once again.
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