adidas Originals and pioneering gaming lifestyle brand 100 Thieves have joined forces to launch their first collaboration. First unveiled earlier this year, this groundbreaking partnership promises to redefine the intersection of fashion and gaming culture.
Founded in 2017 by gaming icon Matthew “Nadeshot” Haag, 100 Thieves has quickly risen to prominence as the premier lifestyle brand for the gaming generation. With a mission to become the epicenter of gaming culture and a source of pride for every gamer, 100 Thieves has built its foundation on three key pillars: championship e-sports, entertainment, and apparel.
The inaugural adidas Originals and 100 Thieves collection showcases a bold range of apparel, footwear and accessories that seamlessly blend style and functionality. The apparel lineup includes the previously announced competition jersey, now available in men’s and women’s sizes, with sponsor logos removed for a sleek and streamlined look. In addition, 100 Thieves puts their unique spin on the classic adidas tracksuit, presenting a matching half-zip track top and track pants in luxurious brushed cotton terry.
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Complementing the apparel offering is a classic white t-shirt with an embroidered logo, a 3-pack of socks in the iconic 100 Thieves colors, and a co-branded towel that perfectly captures the essence of the collaboration.
But the real highlight of the collection is the 100 Thieves’ reinterpretation of an iconic adidas sneaker: the Rivalry Nadeshot. With a tonal off-white upper and gum rubber outsole, this bold design features co-branded details like lace charms and sock liners. The right heel moustache and tongue feature the distinctive Nadeshot logos.
The first adidas Originals and 100 Thieves collection will be available on May 31st at adidas.com, the adidas App, select retailers and 100thieves.com.
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