Veronica Leoni, LVMH Prize 2023 finalist and founder of QUIRA, has been appointed Creative director of Calvin Klein Collection. With extensive experience working with renowned fashion brands such as Jil Sander, Céline, Moncler and The Row, Leoni is poised to bring a fresh perspective to the iconic American brand.
In her new role, Leoni will work with Calvin Klein Global Brand President Eva Serrano to create the ultimate representation of the brand, incorporating inspiration from the collection into the mainline portfolio and red carpet looks. By combining her deep industry expertise with Calvin Klein‘s modern aesthetic, Leoni aims to define a new era for the brand.
The Calvin Klein Collection, which will debut with the Fall/Winter 2025 season, will include men’s and women’s apparel, intimates and accessories, all rooted in timeless and innovative designs.
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Serrano expressed confidence in Leoni’s ability to enrich the brand and create collections that resonate with consumers around the world. “We are proud to name Veronica as Creative director of Collection, the pinnacle expression of the Calvin Klein brand,” said Serrano. “It was clear from our first conversations that Veronica’s life’s work had been preparing her for this moment and the opportunity to define a new era for Calvin Klein. I am confident that her purposeful approach to design and work ethic, combined with our shared values, will further enrich our iconic brand and result in a collection that resonates with our consumers around the world.”
In making the announcement, Leoni said, “I’m thrilled and honored to have the opportunity to write a new chapter of the Calvin Klein story. For decades, Calvin Klein interpreted the idea of bold self-expression, and I am willing to empower it with a strong accent on style and creativity. I’m deeply thankful to Eva Serrano for her vision and trust. My career has been marked by inspiring encounters with some of the most visionary women in fashion and she is one of them. I also want to thank PVH CEO Stefan Larsson for the amazing opportunity to celebrate one of the most influential brands of American fashion.”
Leoni’s appointment marks a significant step in Calvin Klein‘s strategic plan to uphold the brand’s legacy and inspire the next generation of consumers. Under Serrano’s leadership, the brand has already achieved some of the highest consumer engagement in its history, and Leoni’s work is expected to add an aspirational halo, reinforcing the strong foundation in place to establish Calvin Klein as “one of the most desirable lifestyle brands in the world,” according to Larsson.
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