With the launch of their first full collection for Spring/Summer 2024, Puma and Coperni continue to build on their flourishing partnership. The collaboration, which began with the innovative Puma x Coperni 90SQR dress shoe, now expands into a full range inspired by the uniforms of elite athletes.
The collection showcases a fusion of Coperni’s futuristic design philosophy and Puma’s expertise in performance-driven sportswear. Key pieces include the Speedsuit, Bodysuit, Speed Dress and Tights, all of which feature fluid lines and sleek cuts. The football jersey features subtle co-branding, while innovative materials such as jacquard mesh and tactile heat transfer accents add depth to the designs.
Coperni’s French heritage is celebrated through the incorporation of the French flag, while a color palette of white, black and bright yellow builds on the scheme introduced in the first footwear drop. Accessories play an important role, with the Medium Bag and Small Bag featuring embossed chrome foil and branded pull tabs.
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The Speedcat, a classic silhouette from the world of F1 racing, receives a collaborative update. The low-profile shoe combines a synthetic leather base with a structural cage and 3D-printed logo hits that perfectly complement the apparel.
The campaign visuals for this groundbreaking collection explore the themes of time and movement, capturing the duality between stillness and motion. Two protagonists embark on a journey, eventually forming a symbiosis that embodies the creative synergy between Puma and Coperni.
The Puma x Coperni Spring/Summer 2024 collection is now available at Coperni stores, coperniparis.com, puma.com and select retailers worldwide.
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©Photo: Puma
