Zoë Kravitz, the talented actress and director, has been named the first brand ambassador for British luxury jeweler Jessica McCormack. This exciting partnership coincides with the brand’s upcoming expansion into the U.S., including the opening of its first store outside of the U.K. on New York‘s Madison Avenue.
The connection between Kravitz and McCormack is a natural one, as the actress is a longtime customer of the brand and a true lover of the jewelry. “To me Zoë feels like a true Jessica McCormack woman,” said McCormack in an interview. “She brings her own style to the way she wears it.”
Kravitz, a former Tiffany & Co. ambassador, expressed their mutual admiration for McCormack and her work. “As two female creatives, we have a mutual love and respect for each other’s work,” she said.
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The decision to collaborate was the result of years of conversations between the two women about finding a way to work together. “Rather than us going out and looking for a celebrity ambassador, it was about conversations that go back years with Zoë about wanting to find a way to work together,” McCormack added.
In Kravitz’s debut campaign image, she effortlessly wears the brand’s iconic pieces, including the Gypset diamond earrings and the Ball n Chain necklace and pendant. These “day diamonds,” as McCormack calls them, are designed to be worn for both everyday occasions and special events, highlighting the versatility and wearability of the jewelry.
With Kravitz as the face of the brand and the upcoming U.S. expansion, Jessica McCormack is poised to capture a new audience of fashion-forward individuals who appreciate the unique blend of luxury and everyday elegance that the brand embodies.
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