Chloé’s new Creative director, Chemena Kamali, unveils her debut Pre-Fall 2024 collection. Kamali, a familiar face at Chloé with prior experience at the brand, emphasizes practicality and a “living through design” philosophy. The collection, arriving in stores this June, revolves around core pieces that seamlessly integrate into existing wardrobes. Think wide-leg denims, tailored blazers, and flowy blouses, all rendered in a timeless black, white, and nude palette.
Kamali’s personal style resonates throughout the collection. Think effortless chic with a touch of whimsy. Scalloped edges, a signature Chloé detail, adorn skirts, while playful nods to the house’s history emerge through horse, banana, and pineapple motifs adorning the jewelry.
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Functionality reigns supreme. Kamali demonstrates how each piece effortlessly transitions between formal and informal settings, making them ideal for the modern woman’s multifaceted life. A removable cape on a trench coat exemplifies this adaptability, offering both a streamlined and layered silhouette.
The collection also winks towards Chloé’s rich heritage. The “Karl collar” on a navy gabardine jacket pays homage to the late Karl Lagerfeld’s tenure, while the “Musketeer” influence surfaces in silk caped shirts. Kamali masterfully reimagines the iconic Chloé Camera bag in a roomy, lived-in style, alongside a miniaturized version of the new crescent-shaped Bracelet bag, reviving an early 2000s “IT” bag.
Read more: Chloé Fall/Winter 2024 – Paris Fashion Week
©Photo: Chloé
