For the Spring/Summer 2024 season, Giorgio Armani Mare presents a curated selection of refined apparel and accessories that capture the essence of natural elegance and sophistication, hallmarks of the Armani aesthetic.
The Giorgio Armani Mare collection features a rich palette of turquoise, warm woods and light golds, evoking the serene beauty of tropical palm motifs. This year’s immersive experience offers customers a delightful blend of playful elements, from foosball and table tennis to Armani/Dolci ice cream carts, creating a welcoming Italian summer atmosphere.
The journey begins in Trani at the Nugnes boutique, followed by a grand showcase in Porto Cervo during the third edition of the Giorgio Armani Superyacht Regatta from June 4th-8th. The collection will continue its journey through Tokyo, Sylt and Malibu, with stops in luxurious destinations such as Puerto Banús, St. Tropez, Cannes, Sanya and Forte dei Marmi, with a new opening at Via Carducci 16.
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The Giorgio Armani Mare Spring/Summer 2024 collection features lightweight materials such as linen, cotton gauze and printed cupro in natural tones and deep blues. These choices reflect the brand’s commitment to natural elegance and subtle sophistication, ensuring that each piece exudes timeless charm and effortless style.
Giorgio Armani is also supporting the One Ocean Foundation for the second year in a row. This non-profit organization is dedicated to protecting marine ecosystems and promoting a sustainable blue economy. Armani‘s support underscores a broader commitment to global marine conservation, with a particular focus on Posidonia oceanica, a vital plant often referred to as the “lungs” of the Mediterranean Sea.
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©Photo: Giorgio Armani
