Véronique Nichanian’s Spring/Summer 2025 menswear collection for Hermès transports us to a sun-drenched coastline, where relaxation and refinement intertwine seamlessly. The renowned fashion house’s latest offering showcases a masterful blend of casual elegance and luxurious craftsmanship, perfectly capturing the essence of a sophisticated beachside retreat.
The collection’s color palette draws inspiration from idyllic seaside vistas, featuring an array of soothing pastels and earthy tones. Powdery lilacs, sandy neutrals, and baby pinks dominate the lineup, evoking the gentle hues of a Mediterranean sunset. These soft shades are complemented by deeper navy, gray, and chocolate tones, adding depth and versatility to the range.
Nichanian’s designs embrace a sense of ease and fluidity, with silhouettes that allow for movement and comfort. Wide-leg pants cropped above the ankle pair effortlessly with zip-front sleeveless leather jackets, creating a relaxed yet refined aesthetic. The collection’s emphasis on breathable fabrics and loose fits perfectly aligns with the desire for lightness and freedom in menswear.
What sets this collection apart is Nichanian’s ability to elevate typically casual beachwear using Hermès’ signature luxurious materials. Leather, a house staple, is transformed into supple button-down shirts and neckerchiefs that rival the softness of silk. This innovative use of materials allows for a seamless transition from seaside lounging to more formal occasions, without sacrificing comfort or style.
While traditional suits take a backseat in this collection, Nichanian reimagines tailored pieces with a playful edge. Blazers feature whimsical floral prints reminiscent of doodles, while others sport manipulated lapels for a less formal appearance These subtle design elements infuse a sense of lightheartedness into typically structured garments, perfectly aligning with the collection’s overall laid-back vibe.
The Spring/Summer 2025 menswear line is complemented by an array of carefully curated accessories that add both functionality and flair. Strappy leather sandals ground the looks in beachwear practicality, while the iconic Haut à Courroies bag receives a seaside-inspired update. Colorful, braided D-ring belts reminiscent of retro beach tents provide pops of vibrant contrast, and stacked silver bracelets add a touch of understated glamour.
Nichanian’s attention to detail shines through in the collection’s prints and embellishments. Delicate white wildflower embroideries adorn gray jackets and powder blue shirts, while a playful horse motif appears as both a print on t-shirts and as temporary tattoos on models’ skin. These artistic touches add depth and visual interest to the garments, further elevating them beyond typical beachwear.
Read more: Louis Vuitton Spring/Summer 2025 – Paris Fashion Week Men’s
©Photo: Hermès
